Veronica Larsson launched her eponymous cycling fashion label 2020 in Monaco, together with her husband Gustav Larsson.

She established the brand with the aim of creating the voice of cycling apparel.

They are both coming from professional cycling, with Veronica represented the Swedish national team four times at the world championships both on XC MTB and road cycloing and racing in top level pro team between 2005-2012.

Gustav started his professional road career with Fassa Bortolo in Italy. And his peak years he spent with CSC and Saxo Bank with many international victories and with silver medal at both the Olympic 2008 and World Championship 2009, together with a long list of World Tour accomplishments. He also had a professional career on XCO mtb.

VÉLO debuted with classic jerseys, bright gilets, and a plethora of accessories. Each product has its own distinct style and reflects the founder’s inner passion for cycling.
Years spent on the bike provided them with the required experience and the understanding of cycling fashion. Vélo Larsson will change the way you think about cycling clothes.